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Betterment's Launch Marketing Template
Betterment's Launch Marketing Template
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🚨🚨🚨 This page is for the PMM ONLY to update.
Main Timeline
Tasks
Status
Start Day of Week
Start
Effort
End
Assigned To
Notes
Modified on
Modified by
Week #
Positioning
4/1/20
1 day
4/2/20
​
5/5/20, 3:28 PM
AC
Al Chen
14
Write Creative Brief
4/1/20
1 day
4/2/20
​
5/5/20, 3:28 PM
AC
Al Chen
14
Initial Creative Review
4/2/20
1 day
4/3/20
​
5/5/20, 3:28 PM
AC
Al Chen
14
Define Naming
4/2/20
1 day
4/3/20
​
5/5/20, 3:28 PM
AC
Al Chen
14
Pre-Kickoff
4/3/20
1 day
4/4/20
​
5/5/20, 3:28 PM
AC
Al Chen
14
Final Creative Review
4/4/20
1 day
4/5/20
​
5/5/20, 3:28 PM
AC
Al Chen
14
Marketing Kickoff
4/8/20
-
4/8/20
​
5/5/20, 3:28 PM
AC
Al Chen
15
Creative Review
4/10/20
-
4/10/20
​
5/5/20, 3:28 PM
AC
Al Chen
15
Tax Day
4/16/20
-
4/16/20
​
5/5/20, 3:28 PM
AC
Al Chen
16
Final Creative Review
4/17/20
-
4/17/20
​
5/5/20, 3:28 PM
AC
Al Chen
16
Core Portfolio Update
4/23/20
-
4/23/20
​
5/5/20, 3:28 PM
AC
Al Chen
17
Freeze Week
4/24/20
7 days
5/1/20
​
5/5/20, 3:28 PM
AC
Al Chen
17
Dry Run
4/29/20
-
4/29/20
​
5/5/20, 3:28 PM
AC
Al Chen
18
Launch Day
9/19/20
-
9/19/20
​
5/5/20, 3:28 PM
AC
Al Chen
38
There are no rows in this table
⁠

Main Channels
Audience
Launch piece
Status
Assigned to
Channel
Link to content
Date going live
Time going live
Live?
8
Announcement post
​
5/1/2020
​8:25 AM
Publish FAQs
​
5/1/2020
​8:25 AM
Update old posts
​
5/1/2020
​8:25 AM
Announcement email
​
5/1/2020
​11:00 AM
Update FAQs
​
5/1/2020
​11:00 AM
Monthly email modal
​
5/1/2020
​11:00 AM
Post to social
​
5/1/2020
​8:25 AM
Update onboarding drip
​
5/1/2020
​11:00 AM
8
landing page
​
5/1/2020
​8:25 AM
Updates to content on brochure site
​
5/1/2020
​8:25 AM
Update screenshots in videos
​
5/1/2020
​8:25 AM
Press release (TBD)
​
5/1/2020
​8:30 AM
Announcement email
​
5/1/2020
​11:00 AM
Announcement post
​
5/1/2020
​11:00 AM
Demo for sales
​
5/1/2020
​11:00 AM
Reach out to affilates
​
5/1/2020
​9:00 AM
⁠


Main Positioning
Audience
Audience Attributes
Problem
Solution
Positioning statement
Product/Feature Description
Key Messaging
Customers
Most active users Interested in trying new products
Strollr's are difficult to steer
New guidance system
New guidance system has finally been launched!
Integrated with Google Maps Turn by turn sidewalk directions
Turn by turn Integrated with products you love Takes your current Strollr to the next level
Prospects
Like participating in forums
Your existing Stroller doesn't have a guidance system
New guidance system
Strollr means you never have to push your stroller again!
Integrated with Google Maps Turn by turn sidewalk directions
Turn by turn Partnered with the best mapping out there Reinvent your Stroller game
There are no rows in this table
⁠

Channel Tiers
Team
Channel
Icon
Tiers
Brochure
Resource Center
FAQ/Macro
CRM
Social
PR
Display
Affiliates
SEM
Other
⁠
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