Objectives
Define your objectives for this stage.
Project Scope
Describe what's your approach and the different steps you'll take to decide on which vertical to target
Key deliverables
Step 1: Define your targeted audience
In this step describe what data you're going to collect and where you'll collect it.
Step 2: Define how your teams will use these targeted audiences
With the data you found you can build your persona and list all their characteristics.
Step 3: Organize a feedback tour within your organisation