Questionnaire

Questionnaire

Question

Question No.

Answer

What keeps them awake at night, indigestion boiling up in their esophagus, eyes open?

Question 1

Open

What are they afraid of?

Question 2

Open

What are they angry about? Who are they angry at?

Question 3

Open

What are their top 3 daily frustrations?

Question 4

Open

What trends are occurring and will occur in their business or lives?

Question 5

Open

What do they secretly, ardently desire the most?

Question 6

Open

Is there a built-in bias to the way they make decisions? (example: engineers = exceptionally analytical)

Question 7

Open

Do they have their own language?

Question 8

Open

Who else is selling something similar to them, and how?

Question 9

Open

Who else has tried selling them something similar and how has the effort failed?

Question 10

Open

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