Skip to content
Execution
Day-of Plan of Attack
Plan of attack for announcement day
Embargo time:
Please do not share this news publicly before we’ve made the official announcement
[ANNOUNCEMENT DATE ]
TIME (PDT)
TIME (BST)
ACTIVITY
OWNER
DONE
NOTES/DETAILS
6:00 AM
11:45 AM
Tech rollout starts
6:00 AM
3:00 PM
Send reminder to sales and support
6:30 AM
2:54 PM
Go/No-Go for marketing activities
7:00 AM
3:30 PM
Marketing pages go live
7:30 AM
3:35 PM
QA all URLs + CTAs
7:30 AM
3:39 PM
Give 👍 to go ahead with other activities once pages checked
8:00 AM
3:00 PM
Press embargo lifts
8:30 AM
3:45 PM
Product Hunt goes live
8:30 AM
4:05 PM
Blog post goes live
8:30 AM
4:05 PM
Social goes live
9:00 AM
4:05 PM
Product changes post goes live
9:30 AM
4:10 PM
Announce go ahead to rest of company
10:00 AM
4:15 PM
Customer announcement emails start to go live
10:30 AM
4:15 PM
Prospect announcement emails go live
11:00 AM
4:15 PM
Paid ads go live
11:30 AM
4:15 PM
Customer In-app Announcement messages live
12:00 PM
4:30 PM
Confirm all campaigns are live and sending correctly
12:30 PM
5:00 PM
Celebrate 🎉
There are no rows in this table
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.