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The example lean canvas uses Uber as an example. Clear the sample data →
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Customer Segment

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Passengers

Drivers

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Canvas Quadrant

Description

Customer Segment

Added by

Additional Customer Segments

Early Adopters: Public Transport

Early Adopters: Classic Taxi Service

Problem

Expensive Taxi Service

Lack of Driver Profile

Availability of Cards

Know Who You Drive

Part-Time Job Opporutnity

Existing Alternatives: Public Transport

Existing Alternatives: Classic Taxi Service

Revenue streams

25% of the Pay for Each Ride

Solution

Cheaper Ride

Wide Car Network

Drivers / Passengers Ratings

Flexible Work Schedule

Unique Value Proposition

All Services in One App which allows you to find a safe ride anytime

Work on your own schedule and revenue

Navigate route through the app

High level concept: Uber is like a taxi but cheaper, safer, and more flexible

Channels

Word of mouth

Uber referrals

Key Metrics

Number of users

Number of rides

Income

Cost Structure

Product development

Marketing expenses

Salaries

Unfair Advantage

Low priced rides at the push of a button

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