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Persona Template: How to inspire customer empathy across your team

Copy this template certified by Product School to more better understand your customers.

What is a Persona?

A persona is an invented profile of a product’s typical customer. It’s used to inspire customer empathy and help product managers visualize key characteristics, emotional drivers, and pain points of a specific type of user.

Below we’ve shown an example of a persona named Driven Dorothy. When you’re ready to create your own persona, copy this doc and use the

Template⁠

as a starting point.

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Copy this doc

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Example Persona: Product Manager

Name: Driven Dorothy

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Job Role

Product Manager at a FinTech startup called Golddex.

One liner of what they do every day

Determines user needs, works with design to create a brief, engineers to ship the product, and marketing to promote across the full development lifecycle.

Demographic Information

Age: 32

Gender: Female

Income: $88k

Education level: 4-year degree

Where they live: Paris

Emotional Drivers

Professional goals

Build innovative FinTech products that improve the lives of small business owners

Work with talented engineers, designers, and product leaders

Eventually be Chief Product Officer at a $1B+ company

Motivators

Building products that help small businesses increase their bottom line

Tough engineering challenges

Deadlines

Challenges

Ambiguous product requirements

Working cross-functionally with other teams

Growing professionally; she hasn’t discovered Product School yet ;)

Pain points

Pain points

Pain point

Before our solution

Our solution

How well our product solves the pain

Keep key stakeholders informed of progress on a project

Messy email threads that nobody wanted to read

A single Coda doc for thinking, planning, and tracking, and communicating.

Gather feedback on design variations

Email threads and notes spread across documents

Voting tables and design embeds

There are no rows in this table

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Persona Inspiration

Real customer quotes

“I feel like I’m stuck in a spider web of email threads. There’s no source of truth, and my boss is constantly asking me for the status of my projects. I wish I had one place for my projects, notes, 1-pagers, and communications.”