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1) Business Goals (what do we want to achieve?)
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Goal
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Get more users
Improve product retention and engagement
Make a feature easier to support, scale or monetize
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2) Actors (people who influence the goals)
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Get more users
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Goal
Get more users
Improve product retention and engagement
Make a feature easier to support, scale or monetize
Actor
Actor
Actor
Growth team
Product team
Product logging tool
Most active users of the product
Support team
3) Impact (how do we want actors’ behavior to change?)
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Product logging tool
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Actor
Growth team
Most active users of the product
Product logging tool
Impact
Deliverable
Impact
Deliverable
Impact
Deliverable
Start creating growth campaigns
Create reporting for rest of company to see
Provide feedback while in the product
See what incentives help them stay in the product longer
Increase attributes we track across the product
Reduce permissions to see data
Click the green Deliverable button above to add a deliverable for each impact item
4) Deliverable (actual tasks/features to create impact)
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Impact
Start creating growth campaigns
Provide feedback while in the product
Deliverable/task
Deliverable/task
Use templates for campaigns
Assign DRIs to campaigns
Bigger CTAs in product
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