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Full impact map
Goal
Actor
Impact
Deliverables
Get more users
Growth team
Start creating growth campaigns
Create reporting for rest of company to see
Use templates for campaigns
Assign DRIs to campaigns
Product team
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Improve product retention and engagement
Product logging tool
Increase attributes we track across the product
Reduce permissions to see data
[ ]
Most active users of the product
Provide feedback while in the product
See what incentives help them stay in the product longer
Bigger CTAs in product
Give gift card for filling out survey
Make a feature easier to support, scale or monetize
Support team
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